About us — est. 2004
Twenty years of doing the unglamorous work well.
Brand Starting began as a small brand studio. Every service we've added since came from a client asking for something their vendors couldn't deliver — and us deciding to learn it properly rather than subcontract it. Two decades later that stubbornness is the whole company: sixty specialists across strategy, media, content, PR and engineering, still independent, still measured in your numbers.
20+
Years in the industry
60+
Specialists in-house
350+
Brands grown
₹500Cr+
Ad spend managed
Who we are
An independent agency, not a network outpost.
We've never been acquired, never franchised and never white-labelled. That independence shows up in practical ways: we recommend the channel that works, not the one a holding company needs to hit quota on; we keep clients because results hold, not because a contract says so; and the people who pitch your account are the people who run it.
Our team spans four disciplines that usually live in separate agencies — strategy, performance media, PR and engineering. Keeping them under one roof removes the most expensive failure in marketing: the handoff.
- Founder-led, zero external investors
- Average senior tenure of 8+ years
- Clients across India, the Gulf, Southeast Asia, the US and EU
What we do
Four disciplines, one accountable team
01
Strategy & Research
Market sizing, audience research, brand positioning, media planning and measurement frameworks.
02
Performance Media
Google Ads, Meta Ads, DV360 and programmatic — planned, bought and optimised in-house.
03
Owned & Earned
SEO, email marketing, WhatsApp marketing, PR and media relations with a dedicated newsroom desk.
04
Creative & Build
Company branding, website development and app development from the same studio that runs your campaigns.
Explore all eleven services in detail on our services page.
Our mission
Make every rupee of marketing spend accountable.
Marketing has a reputation problem: too many agencies sell activity and call it progress. We built Brand Starting to be the agency we'd want to hire — one that ties every campaign, article, ad and line of code to a business outcome you can verify yourself.
That means shared dashboards instead of monthly PDFs, direct access to the people doing the work, and honest conversations when something isn't working — including when the problem isn't marketing at all.
- Live reporting dashboards for every client
- Named senior team on every account — no handoffs to juniors
- Quarterly strategy resets, not set-and-forget retainers
What we believe
How we choose to work
Revenue over vanity
Impressions are an input. We report on pipeline, revenue and contribution margin, and we will tell you when a channel isn't earning its place.
One team, one plan
Your strategist, media buyer, publicist and developer sit in the same review. No translation layer, no finger-pointing between vendors.
You own everything
Accounts, data, source files and creative belong to you from day one. Our retention comes from results, not from lock-in.
Say the hard thing early
If your offer, pricing or product is the real constraint, you'll hear it in week two — not in month nine when the budget is gone.
Working with us
Three ways to engage
Growth retainer
A dedicated cross-functional pod — strategist, media buyer, designer and analyst — running your always-on channels against quarterly revenue targets.
- Named senior pod, 5–9 specialists
- Weekly sprints and live dashboards
- Quarterly strategy resets
Launch & campaign
Fixed-scope programmes for launches, rebrands, election campaigns and seasonal pushes, with defined deliverables and a hard end date.
- 4–16 week programmes
- Fixed fee, defined scope
- Pre-launch and post-campaign measurement
Build & handover
Websites, apps, brand systems and marketing infrastructure built to be owned by you — documented, transferable and maintainable without us.
- Full source and account ownership
- Documentation and team training
- Optional support after handover
Leadership
The people behind the work
Our leadership team has spent their careers on both sides of the table — inside brands and inside agencies. They stay hands-on: every account has a named senior lead who shows up to your reviews.
Amardeep Chaudhary
Founder
Built Brand Starting from a two-person studio in 2004 into a full-service agency. Sets vision and still reviews every strategy deck personally.
Ekta Chaudhary
Co-Founder
Co-founded the agency and leads operations, talent and the culture that keeps senior specialists here for the long run.
Suraj Shah
Team Leader
Runs delivery across performance media, SEO and web — the senior lead clients meet in every weekly review.
Akash Chaudhary
Sales Head
Leads growth and client partnerships, scoping engagements and matching the right services to each brand's stage.
Our history
Built one capability at a time
- 2004
Founded as a two-person brand and print studio serving regional businesses.
- 2009
Added search and web development as clients moved budget online.
- 2014
Built the paid social and performance media practice; first ₹1cr/month account.
- 2018
Opened the PR and media relations division with a dedicated newsroom team.
- 2021
Became a DV360 seat operator and launched the WhatsApp Business API practice.
- 2026
Eleven services, a 60-person team and clients across India, the Gulf and Southeast Asia.
A studio culture, not a factory
We hire specialists and keep teams small on purpose. Designers sit with media buyers, developers sit with SEOs, and everyone is close enough to the numbers to know whether their work is winning. Low churn on our side means continuity on yours — most of our senior team has been here over eight years.
Recognition we're proud of
- Google Premier Partner — 8 consecutive years
- Meta Business Partner — Agency tier
- Best Integrated Campaign, Indian Marketing Awards
- Agency of the Year (Mid-size), exchange4media shortlist
FAQs
Questions clients ask before signing
Straight answers about how we work, what things cost and who owns what. Anything else — ask us directly on a call.
How long has Brand Starting been in business?
We were founded in 2004 as a brand and print studio, and have grown capability by capability into an eleven-service, full-service agency. That's 20+ years of continuous operation through multiple platform shifts, algorithm resets and market cycles.
What size of companies do you typically work with?
Our sweet spot is funded startups, SMEs and mid-market enterprises spending between ₹2 lakh and ₹2 crore per month on growth. We also run fixed-scope projects — a website build, a rebrand, an election campaign — for organisations of any size.
Is everything really done in-house?
Yes. Strategy, media buying, SEO, content, PR, design, web and app development are all staffed in-house. We do not subcontract core delivery. When a niche specialist is genuinely needed (say, a regional-language voiceover studio), we bring them in under our management and tell you so.
Do we own our ad accounts, data and creative?
Always. Campaigns are built in ad accounts registered to your business, dashboards are shared openly, and all source files, creative and code are yours from day one. If we part ways, everything stays with you.
How do you report on results?
Every client gets a live reporting dashboard covering spend, traffic, leads and revenue, plus a weekly written summary from your pod lead and a monthly strategy review. We report on business outcomes — pipeline, revenue, cost per acquisition — not vanity metrics.
What does a typical engagement cost?
Growth retainers typically start around ₹1.5–3 lakh per month plus media spend. Fixed-scope projects like websites, brand systems or campaign launches are quoted individually after a scoping call. Book a consultation and we'll give you a straight number, not a range designed to be negotiated later.
Where are your offices located?
Our delivery studios are in Delhi, Mumbai and Bengaluru, with liaison offices for our USA and EU clients. Most collaboration happens over video calls and shared dashboards, and we travel for kickoffs, shoots and quarterly reviews.
Can we start with a single service and expand later?
Absolutely — most clients do. A typical path is starting with one pain point (paid ads, SEO or a website rebuild) and expanding once the first channel is performing. Because everything is in-house, adding a service doesn't mean onboarding a new vendor.
Next step
Work with a team that's seen a few cycles.
Twenty years of campaigns, platform changes and algorithm resets. Bring us the problem you've been circling.