Brand Starting
Public relations team briefing journalists at a press conference
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Reputation

Public Relations That Builds Credible Demand

A narrative worth repeating, placed where it matters.

public relations agencypr services for startupspress release distribution Indiacorporate communications agencythought leadership prcrisis communication consulting

700+

Placements/yr

+3.1x

Avg. SOV lift

20

Years in practice

Client case studies

Public Relations, proven on real accounts

A selection of public relations engagements — named clients where we can, anonymised where the brand asked us to keep it confidential.

Dr. Tarang Krishna

HealthcareVisit site ↗

The challenge

Deep clinical authority with almost no national media presence.

What we did

  • Expert-commentary programme pitched against health news cycles
  • Bylines and research-led story angles for national dailies
  • Crisis and reputation protocol for sensitive medical topics

Results

34
Tier-1 features
+3.8x
Share of voice
+112%
Branded search

Fintech Series-B raise

FintechAnonymised

The challenge

Funding announcement needed to land beyond trade press.

What we did

  • Embargoed briefing plan with exclusives for two national outlets
  • Founder media training and message house
  • Post-announcement thought-leadership calendar

Results

61
Placements
42M
Reach
17
Inbound partnerships
Brand Sarthi strategists planning a campaign around a workshop table

The approach

How we think about public relations

Reputation is earned slowly and spent quickly. We develop the core narrative, build a spokesperson and thought-leadership programme around it, and run a disciplined announcement calendar so your company is in the conversation before you need to be. Crisis protocols are drafted long before anything goes wrong.

Funded startups needing category credibility
Legacy brands repositioning for a new audience
Founders building a personal media platform

What's included

Everything in a Public Relations engagement

01

Narrative development and messaging house

02

Press release writing and distribution

03

Founder and executive thought-leadership programme

04

Byline articles, op-eds and expert commentary

05

Award submissions and speaking opportunities

06

Crisis communication playbook and rapid response

07

Share-of-voice and sentiment reporting

What we exactly do

Inside our Public Relations service

A complete breakdown of the specialist areas we plan, execute and report on — so you know exactly what your public relations engagement covers.

PR programmes

Coverage that builds authority you can't buy with ads.

  • Press release writing & distribution
  • Founder & leadership profiling
  • Product launch PR
  • Crisis & reputation management
  • Award & ranking submissions
  • Thought-leadership article placement

How we run it

A process built for measurable outcomes

Performance dashboards showing campaign growth metrics
Brand Sarthi consultant presenting campaign results to a client
  1. 01

    Narrative

    Message house, proof points and spokesperson positioning agreed up front.

  2. 02

    Story engine

    A rolling calendar of announcements, data stories and commentary hooks.

  3. 03

    Outreach

    Targeted pitching to journalists who actually cover your beat.

  4. 04

    Amplification

    Coverage repurposed into social, sales collateral and SEO-linked assets.

Keyword and intent map

Every search theme below is owned by one section of this page, so the content matches intent instead of competing with itself.

StageSearch intentTarget keywordsMapped to
AwarenessUnderstanding PR valuewhat does a pr agency do, pr vs advertising, how to get press coverageThe approach
ConsiderationScoping a retainerpr agency cost in India, press release pricing, startup pr strategyWhat's included + FAQs
DecisionAppointing a PR firmhire pr agency, best pr firm for startups, b2b pr agency IndiaConsultation CTA
LocalBuyers searching for a nearby or India-based partnerpublic relations agency in India, public relations company in Delhi NCR, best public relations agency near meHero + CTA

Common questions

Is PR measurable?

We report on share of voice, message pull-through, referral traffic, branded search volume and assisted pipeline, not just clipping counts.

Do you handle crisis situations?

Yes, including out-of-hours response. Retained clients get a documented protocol and a named escalation contact.

Next step

Let's build something that compounds.

Book a 30-minute consultation. We'll review your funnel, flag the leaks and leave you with a plan — whether or not we end up working together.

Book a free consultation