Brand Starting
Programmatic buyer monitoring DV360 display placements across screens
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Programmatic

DV360 Programmatic Advertising, Run Transparently

Enterprise programmatic buying, run with control.

dv360 agencyprogrammatic advertising agencydisplay and video 360 managementctv advertising Indiaprogrammatic display campaignsbrand safety media buying

78%

Avg. viewability

−29%

CPM efficiency

1.2B

Impressions/yr

Client case studies

DV360, proven on real accounts

A selection of dv360 engagements — named clients where we can, anonymised where the brand asked us to keep it confidential.

Premium residential developer

Real estateAnonymised

The challenge

Display spend delivered impressions nobody could tie to walk-ins.

What we did

  • Curated PMP deals against affluence and in-market signals
  • Frequency capping and brand-safety allowlists
  • Footfall and site-visit attribution modelling

Results

78%
Viewability
-44%
Cost per site visit
+2.6M
Incremental reach

BFSI product launch

Financial servicesAnonymised

The challenge

National launch needed reach without wasting frequency.

What we did

  • Cross-screen sequencing: CTV to display to search remarketing
  • Audience suppression against existing customers
  • Daily pacing with creative rotation by fatigue score

Results

18M
Unique reach
3.1
Avg. frequency
-29%
CPM efficiency
Brand Sarthi strategists planning a campaign around a workshop table

The approach

How we think about dv360

Programmatic goes wrong when nobody is watching the placements. As a DV360 seat operator, we plan deals directly with premium publishers, enforce brand-safety and viewability floors, and control frequency across screens so budget builds reach instead of annoying the same 5% of your audience.

Brands scaling beyond Meta and Google inventory
Marketers who need reach with verified viewability
Launch campaigns needing CTV and premium publisher presence

What's included

Everything in a DV360 engagement

01

DV360 seat access, trafficking and tag management

02

Programmatic guaranteed and private marketplace deals

03

Connected TV, YouTube, display, audio and DOOH buying

04

First-party audience onboarding and lookalike modelling

05

Brand safety, viewability and fraud controls

06

Cross-channel frequency management

07

Brand lift and incrementality studies

What we exactly do

Inside our DV360 service

A complete breakdown of the specialist areas we plan, execute and report on — so you know exactly what your dv360 engagement covers.

Programmatic buying

Enterprise-grade buying across the open internet from a single seat.

  • Display & rich media
  • Online video & YouTube reservation
  • Connected TV (CTV/OTT)
  • Digital audio & podcast ads
  • Programmatic DOOH
  • Native & in-feed formats

Data & measurement

Where DV360 outperforms open exchange buying.

  • First-party audience onboarding
  • Floodlight & conversion setup
  • Brand lift & reach studies
  • Frequency management across channels
  • Custom bidding algorithms
  • Cross-channel attribution with CM360

How we run it

A process built for measurable outcomes

Performance dashboards showing campaign growth metrics
Brand Sarthi consultant presenting campaign results to a client
  1. 01

    Audience architecture

    First-party segments, lookalikes and contextual curation mapped to funnel stages.

  2. 02

    Inventory curation

    PMP and preferred deals with pre-bid brand safety and fraud filters.

  3. 03

    Creative sequencing

    Frequency-capped storytelling across display, video and CTV.

  4. 04

    Verification

    Third-party viewability, incrementality tests and transparent fee reporting.

Keyword and intent map

Every search theme below is owned by one section of this page, so the content matches intent instead of competing with itself.

StageSearch intentTarget keywordsMapped to
AwarenessLearning programmatic basicswhat is dv360, programmatic vs google ads display, ctv advertising benefitsThe approach
ConsiderationEvaluating inventory and costdv360 minimum spend, programmatic media buying cost, private marketplace dealsWhat's included + FAQs
DecisionChoosing a programmatic partnerhire dv360 agency, programmatic advertising company India, dv360 seat accessConsultation CTA
LocalBuyers searching for a nearby or India-based partnerprogrammatic advertising agency in India, programmatic advertising company in Delhi NCR, best programmatic advertising agency near meHero + CTA

Common questions

Do we need our own DV360 seat?

No. You can run on our managed seat, or we can operate and train your team on a seat licensed directly to your business.

Is programmatic viable for mid-size budgets?

Yes, above roughly ₹5 lakh per month. Below that, paid social and search usually deliver better marginal returns.

Next step

Let's build something that compounds.

Book a 30-minute consultation. We'll review your funnel, flag the leaks and leave you with a plan — whether or not we end up working together.

Book a free consultation