Brand Starting
Spokesperson being interviewed on a television news set
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Earned

Media Relations Built on Real Journalist Trust

Real relationships with the journalists who cover you.

media relations agencyjournalist outreach servicespress office supportmedia training for spokespersonsbroadcast pr agencymedia list building

2,400+

Media contacts

150+

Broadcast features

2h

Avg. response time

Client case studies

Media Relations, proven on real accounts

A selection of media relations engagements — named clients where we can, anonymised where the brand asked us to keep it confidential.

Bhutani Alphathum

Commercial real estateVisit site ↗

The challenge

Project milestones were passing without any press pickup.

What we did

  • Journalist mapping across real estate, business and city desks
  • Milestone calendar with data-led story hooks
  • Spokesperson prep and on-site media walkthroughs

Results

12+
Monthly placements
94%
Positive sentiment
<2 hrs
Response time

Infrastructure conglomerate

InfrastructureAnonymised

The challenge

Reactive-only media handling during a regulatory review.

What we did

  • Always-on newsroom with pre-approved holding statements
  • Editor relationship programme across four regions
  • Quarterly sentiment and share-of-voice reporting

Results

-72%
Negative coverage
48/yr
Proactive stories
22
Spokespeople trained
Brand Sarthi strategists planning a campaign around a workshop table

The approach

How we think about media relations

Press coverage follows relationships, not blast lists. Two decades of working with business desks, trade titles and broadcast producers means we know who covers your category, what they need, and when. We pitch stories journalists actually want and prepare your spokespeople to deliver them well.

Brands with news but no newsroom
Executives preparing for interviews and panels
Companies facing scrutiny that need a steady press hand

What's included

Everything in a Media Relations engagement

01

Curated journalist and outlet mapping for your category

02

Story angle development and exclusive pitching

03

Press kit, fact sheet and media asset production

04

Media training and interview preparation

05

Press conference, launch and desk-side briefing management

06

Influencer and creator partnership programmes

07

Daily media monitoring and coverage reporting

What we exactly do

Inside our Media Relations service

A complete breakdown of the specialist areas we plan, execute and report on — so you know exactly what your media relations engagement covers.

Media network

Two decades of working relationships across Indian and international media.

  • National & regional print media
  • Business & financial publications
  • TV & broadcast interviews
  • Digital news portals & wire services
  • Trade & industry journals
  • Podcast & webinar placements

How we run it

A process built for measurable outcomes

Performance dashboards showing campaign growth metrics
Brand Sarthi consultant presenting campaign results to a client
  1. 01

    Media mapping

    Tier-one, trade and regional lists built by beat, not by database dump.

  2. 02

    Press office

    Rapid-response desk for enquiries, statements and deadline-driven comment.

  3. 03

    Spokesperson prep

    Message discipline, mock interviews and difficult-question drills.

  4. 04

    Measurement

    Share of voice, message pull-through and referral traffic tracked monthly.

Keyword and intent map

Every search theme below is owned by one section of this page, so the content matches intent instead of competing with itself.

StageSearch intentTarget keywordsMapped to
AwarenessLearning how coverage happenshow to pitch journalists, media relations vs pr, what makes a story newsworthyThe approach
ConsiderationComparing support modelspress office retainer, media training cost, guaranteed media coverageWhat's included + FAQs
DecisionHiring media specialistshire media relations agency, media outreach company India, trade media prConsultation CTA
LocalBuyers searching for a nearby or India-based partnermedia relations agency in India, media relations company in Delhi NCR, best media relations agency near meHero + CTA

Common questions

Can you guarantee coverage?

Editorial coverage cannot be guaranteed by anyone honest. We commit to pitch volume, quality of targeting and a coverage forecast based on comparable campaigns.

Do you buy paid placements?

Only when clearly disclosed as sponsored, and only when it serves the plan. Earned coverage remains the core of the programme.

Next step

Let's build something that compounds.

Book a 30-minute consultation. We'll review your funnel, flag the leaks and leave you with a plan — whether or not we end up working together.

Book a free consultation