Brand Starting
Paid search specialist studying a Google Ads performance dashboard
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Paid Search

Google Ads Management That Protects Every Rupee

Capture demand at the exact moment of intent.

google ads management agencyppc management servicesgoogle shopping ads agencyperformance max campaign managementsearch ads audityoutube ads agency

₹5cr+

Ad spend managed

−41%

Avg. cost per lead

Premier

Google Partner

Client case studies

Google Ads, proven on real accounts

A selection of google ads engagements — named clients where we can, anonymised where the brand asked us to keep it confidential.

Arconix

Industrial / B2B manufacturingVisit site ↗

The challenge

Search spend converted on generic terms with no lead quality signal.

What we did

  • Rebuilt account into intent tiers with negative-keyword hygiene
  • Offline conversion import so Google optimises to qualified leads
  • Dedicated landing pages per product family

Results

-47%
Cost per qualified lead
+83%
Lead volume
71%
Impression share

Multi-city education group

EducationAnonymised

The challenge

Admissions spend spiked every intake with flat enrolments.

What we did

  • Geo-tiered budgets and course-level campaign structure
  • Call tracking plus CRM-stage bidding
  • Creative testing against seat availability by campus

Results

+61%
Enrolments
-39%
CPA
6.8x
ROAS
Brand Sarthi strategists planning a campaign around a workshop table

The approach

How we think about google ads

Search advertising rewards discipline. We rebuild accounts around tight intent clusters, negative keyword hygiene and honest conversion values, then let smart bidding work with clean data instead of noise. Landing page experience is treated as part of the campaign, not somebody else's problem.

Advertisers whose PMax hides where the money goes
Retailers with a messy Merchant Center feed
High-ticket B2B needing lead quality, not lead volume

What's included

Everything in a Google Ads engagement

01

Account restructure and wasted-spend audit

02

Search, Shopping, PMax, Demand Gen and YouTube campaigns

03

Keyword research, negatives and match-type strategy

04

Ad copy testing and asset group optimisation

05

Merchant Center feed optimisation

06

Offline conversion imports and value-based bidding

07

Landing page CRO recommendations and build

What we exactly do

Inside our Google Ads service

A complete breakdown of the specialist areas we plan, execute and report on — so you know exactly what your google ads engagement covers.

Campaign types

Every Google surface, structured around your margin and sales-cycle reality.

  • Search & brand-defense campaigns
  • Performance Max
  • Shopping & Merchant Center feed
  • YouTube & video action campaigns
  • Display remarketing
  • App install & engagement campaigns
  • Demand Gen campaigns
  • Local service & call-only ads

Account management

How we protect spend and compound quality score over time.

  • Keyword & search-term mining weekly
  • Negative keyword governance
  • Bid strategy & budget reallocation
  • Ad copy & RSA testing
  • Conversion tracking & offline imports
  • Competitor auction insights reviews

How we run it

A process built for measurable outcomes

Performance dashboards showing campaign growth metrics
Brand Sarthi consultant presenting campaign results to a client
  1. 01

    Waste audit

    Search term mining, geo and device splits, and conversion action hygiene.

  2. 02

    Structure

    Intent-tiered campaigns with asset groups and feeds built for margin, not clicks.

  3. 03

    Measurement

    Offline conversion imports and value-based bidding tied to real revenue.

  4. 04

    Compounding

    Weekly experiments with documented winners rolled into the base account.

Keyword and intent map

Every search theme below is owned by one section of this page, so the content matches intent instead of competing with itself.

StageSearch intentTarget keywordsMapped to
AwarenessUnderstanding wasted spendwhy is my cpc so high, negative keywords list, quality score improvementThe approach
ConsiderationChoosing campaign typesperformance max vs search campaigns, google shopping feed optimisation, google ads agency feesWhat's included + FAQs
DecisionAppointing a PPC partnerhire google ads agency, google ads expert for ecommerce, ppc agency IndiaConsultation CTA
LocalBuyers searching for a nearby or India-based partnergoogle ads agency in India, google ads company in Delhi NCR, best google ads agency near meHero + CTA

Common questions

Do we own the ad account?

Always. Accounts are created under your billing and ownership, and you keep every campaign, asset and historical dataset if we part ways.

How is your fee structured?

A flat monthly retainer or a percentage of managed spend, whichever aligns better with your growth stage. No hidden markups on media.

Next step

Let's build something that compounds.

Book a 30-minute consultation. We'll review your funnel, flag the leaks and leave you with a plan — whether or not we end up working together.

Book a free consultation