Case studies

Real clients. Real numbers. Nothing rounded up.

24+ documented engagements across 11 service lines — every brand named, every website linked, every number pulled from live reporting.

Brands we build for

Chaudhary Charan Singh University

Bhutani Studio

Ritimanya

Nimbus The Palm Village

3 case studies

Website Development

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Bhutani Alphathum

Commercial real estate

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The challenge

A marquee commercial project was losing serious investors to a slow, brochure-style microsite with no enquiry tracking.

What we did

Rebuilt the site around investor intent: floor plates, payment plans and ROI calculators above the fold
Core Web Vitals budget enforced at build time, media compressed to WebP
Site-wide lead capture wired to GA4, Tag Manager and the sales CRM

1.3s

Load time

+128%

Qualified enquiries

-41%

Bounce rate

“The new site finally sells the asset the way our sales team does in person.”

Marketing Head, Bhutani Alphathum

Mismo Systems

Enterprise IT services

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The challenge

An enterprise IT consultancy had strong credentials but a site that read like a services list instead of a proof engine.

What we did

Positioning workshop, new information architecture around solution pillars
Case-study engine and gated whitepaper flow for enterprise buyers
Headless CMS so the marketing team ships pages without developers

+92%

Demo requests

3.7

Pages / session

6 weeks

Build to launch

Decoghar

Interior design & decor

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The challenge

A design studio needed an ecommerce-grade portfolio that converted browsers into consultation bookings.

What we did

Visual-first catalogue with room-type filtering and project galleries
Booking flow with budget qualification built into the form
Schema markup for local search and product listings

+3.1x

Consultations

Mobile speed score

+180%

Organic sessions

3 case studies

SEO

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Dr. Tarang Krishna

Healthcare / homeopathy

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The challenge

A leading practitioner ranked for the brand name only, while high-intent treatment queries went to aggregators.

What we did

Condition-level content architecture: one page per treatment intent
E-E-A-T build-out — author credentials, medical review, citations
Technical clean-up: index bloat, schema, internal linking, page speed

+214%

Organic traffic

310+

Page-1 keywords

-58%

Enquiry cost

“Patients now find us before they find the directories.”

Practice Manager, Dr. Tarang Krishna Clinic

Purple Sage

Lifestyle & hospitality

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The challenge

Strong brand recall offline, near-zero discovery online.

What we did

Local SEO and Google Business Profile programme across locations
Editorial hub targeting category and comparison intent
Review velocity and citation clean-up

+267%

Local pack visibility

+140%

Direction requests

+76%

Branded searches

Nutrilez

D2C nutrition & wellness

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The challenge

Category pages cannibalised each other and blocked organic scale.

What we did

Keyword-to-URL mapping across 900 SKUs
Programmatic ingredient and concern landing pages
Content pruning of 40% of thin blog inventory

+3.4x

Non-brand revenue

38%

Crawl budget saved

4.2

Avg. position

2 case studies

Google Ads

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Arconix

Industrial / B2B manufacturing

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The challenge

Search spend converted on generic terms with no lead quality signal.

What we did

Rebuilt account into intent tiers with negative-keyword hygiene
Offline conversion import so Google optimises to qualified leads
Dedicated landing pages per product family

-47%

Cost per qualified lead

+83%

Lead volume

71%

Impression share

Chaudhary Charan Singh University

Higher education

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The challenge

Admissions spend spiked every intake with flat enrolments.

What we did

Geo-tiered budgets and course-level campaign structure
Call tracking plus CRM-stage bidding
Creative testing against seat availability by campus

+61%

Enrolments

-39%

CPA

6.8x

ROAS

2 case studies

Meta Ads

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Bhutani Studio

Real estate / studio apartments

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The challenge

High reach, low intent — leads that never picked up the phone.

What we did

Creative system built around three buyer motivations, tested weekly
Instant Forms replaced with qualified landing-page flow
Lookalikes rebuilt from CRM-won audiences, not all leads

-52%

Cost per site visit

24%

Lead-to-visit rate

40+

Creative tests / month

Ritimanya

Fashion & lifestyle retail

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The challenge

Prospecting worked, retargeting burned budget on existing customers.

What we did

Full-funnel account restructure with exclusion logic
Catalogue advantage+ campaigns with UGC-led creative
Server-side CAPI for signal recovery post iOS changes

5.2x

Blended ROAS

63%

New customer share

-34%

CAC

2 case studies

DV360

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Nimbus The Palm Village

Residential real estate

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The challenge

Display spend delivered impressions nobody could tie to walk-ins.

What we did

Curated PMP deals against affluence and in-market signals
Frequency capping and brand-safety allowlists
Footfall and site-visit attribution modelling

78%

Viewability

-44%

Cost per site visit

+2.6M

Incremental reach

EON Fairfox

Commercial real estate

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The challenge

A national launch needed reach without wasting frequency.

What we did

Cross-screen sequencing: CTV to display to search remarketing
Audience suppression against existing customers
Daily pacing with creative rotation by fatigue score

18M

Unique reach

3.1

Avg. frequency

-29%

CPM efficiency

2 case studies

Email Marketing

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Purple Sage

Lifestyle & hospitality

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The challenge

A large list with no segmentation and a 9% open rate.

What we did

List hygiene, re-permission campaign and deliverability repair
Lifecycle flows: welcome, browse abandon, win-back, VIP
Subject-line and send-time testing programme

38%

Open rate

22%

Email revenue share

-61%

Unsubscribes

Quicksource

B2B sourcing platform

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The challenge

Buyer signups stalled before the first sourcing request.

What we did

Behaviour-triggered onboarding sequence tied to product events
Sales-assist alerts on high-intent opens
Quarterly nurture rebuild by persona

+44%

Trial-to-paid

68%

Activation in 7 days

₹4.2Cr

Pipeline influenced

2 case studies

Public Relations

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Dr. Tarang Krishna

Healthcare

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The challenge

Deep clinical authority with almost no national media presence.

What we did

Expert-commentary programme pitched against health news cycles
Bylines and research-led story angles for national dailies
Crisis and reputation protocol for sensitive medical topics

Tier-1 features

+3.8x

Share of voice

+112%

Branded search

HIIHS

Healthcare education

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The challenge

A new institute launch needed to land beyond trade press.

What we did

Embargoed briefing plan with exclusives for two national outlets
Founder media training and message house
Post-announcement thought-leadership calendar

Placements

42M

Reach

Inbound partnerships

2 case studies

Media Relations

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Bhutani Alphathum

Commercial real estate

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The challenge

Project milestones were passing without any press pickup.

What we did

Journalist mapping across real estate, business and city desks
Milestone calendar with data-led story hooks
Spokesperson prep and on-site media walkthroughs

12+

Monthly placements

94%

Positive sentiment

<2 hrs

Response time

Europa Fenestra

Building materials & facades

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The challenge

Reactive-only media handling during a category compliance review.

What we did

Always-on newsroom with pre-approved holding statements
Editor relationship programme across four regions
Quarterly sentiment and share-of-voice reporting

-72%

Negative coverage

48/yr

Proactive stories

Spokespeople trained

2 case studies

WhatsApp Marketing

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Decoghar

Interior design & decor

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The challenge

Enquiries arrived on WhatsApp and died in an unmanaged inbox.

What we did

WhatsApp Business API with routed, SLA-backed inbox
Template journeys for quote follow-up and design reminders
Catalogue and appointment booking inside the chat

71%

Reply rate

+48%

Quote-to-order

under 4 min

First response

Fight Covid 19

Healthcare initiative

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The challenge

Appointment no-shows and unclaimed reports at scale.

What we did

Appointment reminders and report delivery via approved templates
Two-way rescheduling flow with agent handoff
Opt-in growth through QR at every collection centre

-37%

No-shows

410k

Opt-in base

₹6

Message cost / booking

2 case studies

Company Branding

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Arconix

Industrial / B2B manufacturing

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The challenge

A technically excellent manufacturer looked like a commodity supplier.

What we did

Positioning and messaging architecture built from customer interviews
Full identity system: logo, type, colour, photography, collateral
Brand guidelines plus sales and exhibition toolkit

+2.9x

Brand recall (survey)

+31%

Avg. deal size

9 weeks

Rollout time

Loukik Aloukik

Lifestyle & wellness retail

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The challenge

Five product lines, five inconsistent identities.

What we did

Masterbrand architecture with line-level sub-brands
Naming, tone of voice and signage system
Staff rollout and brand training

+54%

Direct bookings

-23%

OTA dependence

180+

Touchpoints redesigned

2 case studies

App Development

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Mismo Systems

Enterprise IT services

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The challenge

Field engineers ran service tickets on spreadsheets and calls.

What we did

Cross-platform app with offline-first ticket sync
Role-based access, push notifications and SLA timers
Play Store and App Store release management with staged rollout

-43%

Ticket closure time

99.6%

Crash-free sessions

4.7

Store rating

Designorx

Design marketplace

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The challenge

A loyalty and rewards programme with no digital home and low redemption.

What we did

Wallet-style app with QR redemption at POS
Personalised offer engine driven by purchase history
ASO programme plus in-store install campaign

240k

Installs (6 months)

+2.7x

Redemption rate

+29%

Repeat purchase

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