The challenge
A large list with no segmentation and a 9% open rate.
What we did
- List hygiene, re-permission campaign and deliverability repair
- Lifecycle flows: welcome, browse abandon, win-back, VIP
- Subject-line and send-time testing programme
Results
- 38%
- Open rate
- 22%
- Email revenue share
- -61%
- Unsubscribes






