Paid installs get expensive quickly. Store listing quality determines how much free distribution you get for the same spend.
01
Metadata that ranks
Title and subtitle carry the most weight; the keyword field should never repeat words already used. Research from real store search suggestions, not web keyword tools.
02
Screenshots sell the install
The first two screenshots decide conversion. Lead with the outcome and a short benefit caption rather than a raw UI capture.
03
Ratings compound
Prompt for reviews after a success moment, respond to negative feedback, and ship regular updates — all three feed store ranking.