Journalists do not need your announcement; they need material for their next story. Digital PR works when you supply that material.
01
Original data stories
A proprietary survey or an analysis of your own anonymised platform data gives reporters something they cannot get elsewhere. These campaigns earn the majority of high-authority links we generate.
02
Expert commentary
Fast, quotable responses to breaking developments in your sector build standing relationships. Speed matters more than polish on same-day requests.
03
Measure like a marketer
Track referring domains gained, branded search lift and assisted conversions — not just clipping counts.