DV360 rewards scale, but the entry point is lower than most brands assume. The question is not budget size alone — it is whether you have the audience data and creative variety to use the inventory well.
01
The practical threshold
Below a meaningful monthly media spend, reach is too thin for frequency control to matter and platform fees eat efficiency. Above it, deal-based buying and audience precision start to beat social-only plans.
02
Choose the right deal type
Open exchange for scale and prospecting, programmatic guaranteed for premium placements around launches, preferred deals for reliable mid-funnel inventory. Mixing them deliberately controls both cost and brand safety.
03
Frequency management is the real advantage
Cross-channel frequency caps across YouTube, display and CTV stop the same user from seeing twenty impressions a week. That single control often improves efficiency more than any bidding change.