Video works when it is sequenced. A viewer who saw your six-second teaser should not see it again — they should see the proof film, then the offer.
01
Build the sequence
Bumper for reach, fifteen-second explainer for consideration, and a direct-response cut for those who watched past halfway. Ad sequencing in DV360 enforces the order rather than hoping the algorithm gets there.
02
Measure lift, not just views
Brand lift studies, search-volume trends for branded terms, and geo holdouts give a credible read on video's contribution when last-click cannot see it.
03
Creative built for sound-off and skip
Brand in the first two seconds, captions always, and a message that survives without audio. Skippable formats punish slow openings harder than any other placement.