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WhatsApp MarketingJun 24, 20266 min read

The WhatsApp Commerce Playbook: Catalogues, Carts and Click-to-Chat

How D2C brands are closing sales inside WhatsApp — product catalogues, abandoned-cart journeys and CTWA ads that convert at 3x email rates.

For many Indian D2C brands WhatsApp is now the highest-converting channel they own. The reason is simple: it removes the gap between interest and a human answer.

01

Catalogue and in-chat checkout

A well-structured catalogue with clear pricing lets customers browse without leaving the conversation. Pair it with quick-reply buttons for size, variant and delivery questions.

02

Abandoned-cart recovery

A single well-timed WhatsApp reminder recovers meaningfully more carts than an email sequence for the same audience — provided it offers help rather than only a discount.

03

Click-to-WhatsApp ads

CTWA campaigns turn Meta traffic into conversations. Route them into a scripted flow with fast human handover for high-intent questions, and track conversions back to the ad set.

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