Industries / BFSI & Fintech
BFSI & Fintech marketing that is measured on revenue
Financial services need growth that survives audit. Every asset we ship is compliance-checked, every claim is sourced, and every campaign is measured on approved accounts rather than clicks.
-27%
Cost per approved account
+41%
Lead-to-approval rate
What usually goes wrong
- Regulatory review slowing creative velocity
- Fraudulent and incentivised lead traffic
- Long approval funnels breaking attribution
Our playbook
- 01Pre-approved modular creative libraries
- 02Fraud filters and offline conversion imports
- 03Trust content, explainer video and thought leadership
- 04Funnel reporting to disbursal, not just application
Services we deploy for BFSI & Fintech
How we work with bfsi & fintech brands
A 90-day path from audit to compounding results
Week 1–2
Category and account audit
We benchmark your bfsi & fintech competitors, audit funnels, tracking and past spend, and agree the metrics that matter.
Week 3–4
Strategy and build
Channel mix, budget split, creative territories, landing pages and measurement are set up before a rupee of media runs.
Month 2
Launch and learn
Campaigns go live in controlled tranches with weekly creative and audience tests against clear success thresholds.
Month 3+
Scale and report
Winning combinations get budget, losers are cut, and you get monthly reporting tied to pipeline and revenue.
Why bfsi & fintech teams choose Brand Sarthi
- 20+ years of campaigns across bfsi & fintech and adjacent categories
- One team for strategy, creative, media and technology — no hand-off gaps
- Google Partner and Semrush Partner certified specialists
- Reporting tied to pipeline, cost per acquisition and revenue — not vanity metrics
- Online and offline execution, from performance media to OOH and activations
BFSI & Fintech marketing FAQs
Do you have experience in bfsi & fintech?
Yes. We have run demand generation, brand and offline campaigns for bfsi & fintech businesses for over two decades, so benchmarks, seasonality and compliance rules are already mapped.
What budget should we plan for?
Most engagements start between ₹1.5 lakh and ₹5 lakh a month in media plus a retainer, but we size it against your target volume and cost per acquisition before you commit.
How soon will we see results?
Paid media and social usually show results inside the first month. SEO, PR and brand work compound between months four and seven.
Can you handle offline execution too?
Yes — OOH, transit, retail branding, exhibitions, BTL activations and print production are all delivered in-house alongside digital.
Other industries
Next step
Let's build something that compounds.
Book a 30-minute consultation. We'll review your funnel, flag the leaks and leave you with a plan — whether or not we end up working together.