Industries / D2C & FMCG
D2C & FMCG marketing that is measured on revenue
Consumer brands need distinctiveness before they need discounts. We build identity, creative velocity and channel mix so brand and performance grow together.
12M+
Launch-week reach
-22%
New customer CAC
What usually goes wrong
- Commoditised categories with heavy discounting
- Retail and online demand needing different messaging
- Creative fatigue within weeks of launch
Our playbook
- 01Brand identity, packaging and tone of voice
- 02High-frequency social creative production
- 03Marketplace plus D2C media planning
- 04Influencer seeding and PR launch moments
Services we deploy for D2C & FMCG
Company Branding
Positioning that makes every other channel cheaper.
Meta Ads
Creative that sells, targeting that scales.
Public Relations
A narrative worth repeating, placed where it matters.
Email Marketing
The channel that quietly outperforms everything else.
App Development
From spec to store listing to retained users.
How we work with d2c & fmcg brands
A 90-day path from audit to compounding results
Week 1–2
Category and account audit
We benchmark your d2c & fmcg competitors, audit funnels, tracking and past spend, and agree the metrics that matter.
Week 3–4
Strategy and build
Channel mix, budget split, creative territories, landing pages and measurement are set up before a rupee of media runs.
Month 2
Launch and learn
Campaigns go live in controlled tranches with weekly creative and audience tests against clear success thresholds.
Month 3+
Scale and report
Winning combinations get budget, losers are cut, and you get monthly reporting tied to pipeline and revenue.
Why d2c & fmcg teams choose Brand Sarthi
- 20+ years of campaigns across d2c & fmcg and adjacent categories
- One team for strategy, creative, media and technology — no hand-off gaps
- Google Partner and Semrush Partner certified specialists
- Reporting tied to pipeline, cost per acquisition and revenue — not vanity metrics
- Online and offline execution, from performance media to OOH and activations
D2C & FMCG marketing FAQs
Do you have experience in d2c & fmcg?
Yes. We have run demand generation, brand and offline campaigns for d2c & fmcg businesses for over two decades, so benchmarks, seasonality and compliance rules are already mapped.
What budget should we plan for?
Most engagements start between ₹1.5 lakh and ₹5 lakh a month in media plus a retainer, but we size it against your target volume and cost per acquisition before you commit.
How soon will we see results?
Paid media and social usually show results inside the first month. SEO, PR and brand work compound between months four and seven.
Can you handle offline execution too?
Yes — OOH, transit, retail branding, exhibitions, BTL activations and print production are all delivered in-house alongside digital.
Other industries
Next step
Let's build something that compounds.
Book a 30-minute consultation. We'll review your funnel, flag the leaks and leave you with a plan — whether or not we end up working together.